On the thirtieth anniversary of SIVA, a leading car importer, Prestígio was invited to design the initiatives that would mark the event. It was then necessary for the celebration to be less nostalgic, expressing more the brand, its vision and future. For this reason, the book (a pillar element in the recap to be created) and the movie were conceived starting from the reflections of a reputed panel of experts in different areas – industry, marketing, philosophy, energy, planning, social… the result has been reflected in both media, trying to rehearse the next “30 years of SIVA’s Future”, that is, the future of the automobile market and mobility solutions.

Likewise, the Gala SIVA 30 Anos events and the traditional Excellence Awards emphasized the celebration, leaving to posterity symbolic records of its three decades of activity.