The Estoril Open has long been a sporting event that is also a social and brand liturgy.
The challenge here is to renew the dynamics of the Peugeot brand activation in the same context, creating awareness among the various audiences, with involvement and creativity.
Prelaunch Peugeot 508 | Estoril Open 2018
Guests of the brand and general audience
Clube Ténis do Estoril