For many years Prestígio was responsible for the presence of the brand in the Festival. On one hand, the epicentre of the brand activation (the Volkswagen space in the venue) was designed to privilege the welcoming of its most special guests, and on the other hand, to relate to the many thousands of festival audience in a differentiated and experiential manner.

The queues at the front of the Volkswagen space have repeatedly proven the success of the developed brand activations, which have also become a very fertile laboratory for the agency.