The Body Shop has long undertaken its role as a pioneer in sustainability, combating animal testing and preaching values of naturalness and fair trade.
In this case, the FAAT campaign and the launch of a make-up vegan line provided the motto for creating a truly differentiated moment, capable of captivating (and aligning with) fashion and lifestyle influencers and bloggers.
The activist character of the event, which was attended by a reputed English lobbyist, along with the purpose of giving the event a certain hype and sense of fashion and style, combined to offer a sensory evening start in the garden of an unpredicted Lisbon mansion, sprinkled with hippie-chic notes and colourful manifests.
The Body Shop
FAAT Launch – Forever Against Animal Testing
PR event for journalists and influencers, brand activation