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  /     /  Schweppes | Time Out “Hospital”

Schweppes | Time Out “Hospital”

The iconic Time Out parties marked Lisbon’s (and Porto’s) agenda and, in due course, they seduced the avant-garde public, fashionistas, trendsetters and everyone else.

Time Out seemed to know how to incite and captivate brands by producing especially original activations that answered the disruptive themes of each of the anniversaries. The formula was launched and avenged for some editions in which Schweppes participated with creativity and concepts developed by Prestígio.

At the beginning of 2014, the motto was provided by an abandoned hospital in Príncipe Real and Prestígio faced the challenge once more.

The proposal of a Psycho Room materialized in capsule format, with dedicated characters. A movie starting from the iconic Rorschach ink-blots, and that was watched from the interior of a tub of barbiturates. Different details composed the set and madness settled among the guests, making alive the Schweppes psychiatric cell.

Client:

Schweppes

Event:

Schweppes Psycho Room | Time Out party

Type of event:

Brand activation

Audience:

Time Out guests and brands

Location:

Lisbon

Date:

October 2014