The alignment of the Renault brand with the concept of city of the future and of sustainable experiences culminated in a happy encounter with the running trend.
The activations developed by Prestígio for the different competitions in the respective pre-test, test and arrival moments stood out for the large adhesion of runners, being “an example for others”.
The ambition of a new and different footprint led the brand to invest in the launch of the Renault Run Club.
The club was created in 2014 following a proactive proposal from the agency, positioning it as an innovative digital communication project.
The challenge of digital marketing was grouped with the management and implementation of a running club that goes out every week – with about 3000 members as of today (October 2018) -, guaranteeing responsible training, opportunities for evolution and an authentic and consequent engaging with the automotive Brand.
Renault Run Club
Communication and brand activation project
Car runners, initiates and fans