Youth awareness and education bring countless specific challenges.
The ANQEP – aiming at promoting a representative qualification and recognized by all – launched a contest for the design and execution of a national tour, having defined some premises to this end.
Prestígio was responsible for the creativity and content that became the basis of the entire campaign.
The ANQEP mascot, a young magician whose talent was revealed in proximity situations, and the “student who believes in a better world” formed the trio whose engagement mission was fulfilled in full, with an impact embodied in social networks.
The roadshow “The Magic of Qualification” involved more than 70 activations and locations, having contacted approximately 6000 students.