The program involved the reception of guests and a brand activation capable of making the delights of the festival attendees, which is why the brand space was organized in two distinct areas.
The upper floor privileged comfort and the enjoyment of a panoramic view of the space, being dedicated to guests and mediators of the Insurer.
At the ground level, two complementary dynamics were proposed, aiming to promote involvement, fun experiences and a reminder capable of positioning Allianz as a cool brand and a reference for youngsters.
The slackline had then little time of existence and sporadic practitioners in Portugal, thus being the perfect activity for the green park environment lived in Bela Vista. Everyone wanted to try, or at least watch the more acrobatic manoeuvres performed by the monitors.
At the same time, and given the key role of gifts in this context, a platform for the creative production of t-shirts customized at the moment and at the request of each festival attendee, was installed. The result involved many hours of queues and thousands of truly unique and exclusive pieces.